Non-traditional Approaches to Reaching Low SES Communities

One difficulty with smoking cessation benefits is reaching the target populations.  Therefore, it would seem that an excellent approach would be to take the message to the tobacco user.

I know what you are going to say.  Physicians are already suppose to ask the question and make the referral to smoking cessation.  But this strategy has not been greatly effective.

So today I listened with great interest about a model from New Hampshire, which engages low-income tobacco users through Employment Readiness and Credit Counseling programs.  This integrated approach is a great idea!

Just one more idea I can take away from this conference.  And to think it came from the last session on the last day.