By: Robin Mayo, MPH, RN Community Partnership Director, Piscataquis Public Health Council Dover-Foxcroft, Maine Track A: Intersecting Strategies to Fight Chronic Disease – Related Health Disparities Promising e-practices and Message Mapping as Tools for Community Twitter, Facebook, Word Press, Linkedin, Yelp, Tumldr, You Tube, Instagram, Flickr/Picasa, Pinterest - Social Media options. Check out Breakfree Alliance on Twitter @brkfreealliance Beyonce is creating “communication confusion” when she is a spokesperson for Obama’s Let’s Move Initiative and also the spokesperson for Pepsi. When working with social media start with what you know, learn the language, and connect with those most like you and spread the message. When people are stressed they have difficulty hearing, individuals assess in the first 9-30 seconds trust. So people want to first know that you care about them before they care about what you say. Check out the powerpoint presentation that is expected to be posted on Message Mapping J. Carlos Velazquiez – Message Map 27/9/3 – Your message should have 3 points which you should be able to express in 9 seconds each utilizing 27 words or less. Learn about the 7 Cardinal rules for effective risk communication. Keep in mind “One message doesn’t fit all.” Keep in mind risk perception, culture, language, community, catalyst for change. “Change is Possible” “Engage people to share your message.